I make brands sound like actual people wrote them.
Wild concept, I know.
I've spent a weird amount of time studying how people actually talk — not the LinkedIn version. Turns out, that's useful when you're trying to make brands sound human. Now I get paid for it.
I've worked with 20+ clients across industries and platforms. Helped launch brands. Ran campaigns that actually hit targets. Managed accounts where I was equal parts strategist, marketer, and client manager.
If your team needs someone who can think, write, and handle humans — let's get started.
✦ Gold medalist. Journalism + psych background.
Possibly too invested in understanding why people click things.
A handful of things I've built, written, and strategised. More where this came from.
Homegrown ice cream brand needed a campaign strategy to capitalise on mango season and drive both online engagement and in-store footfall.
Built a seasonal content strategy around the summer campaign, developed the full social calendar, wrote copy, and executed posts — balancing product promotion with content people actually want to share.
Grew brand's social following and drove measurable revenue lift through the campaign period.
Cult Korean skincare brand needed content that could work across both organic and paid — educating new audiences while converting existing ones.
Handled end-to-end content strategy and Meta ads: wrote copy, built content calendars, and aligned creative direction with performance marketing goals.
Achieved 2x ROAS across Meta campaigns through strategic creative concepting and audience-aligned messaging.
AI product needed clear, conversion-focused website copy that explained technical features to non-technical buyers.
Translated complex AI functionality into benefit-driven messaging and rewrote website content for clarity and conversion.
Simplified product communication, making technical value proposition accessible to a broader audience.
Upcoming luxury bag brand needed to enter the market with a distinct identity — not just a product launch, but a brand people would remember.
Built the full brand foundation: tone of voice, content strategy, launch campaign, and social presence. Developed the "find out what's missing" campaign concept to build intrigue pre-launch.
Brand launched with a cohesive identity and secured a collaboration with Just Lil Things, validating positioning before the first product hit shelves.
Loved gifting brand needed consistent content that kept pace with weekly new collections without losing creative quality or brand personality.
Built a content strategy around the weekly drop format — 15 posts a month, each aligned to collection themes, audience psychology, and platform behaviour.
Improved engagement metrics and built a content cadence that made weekly launches feel like events worth showing up for.
Real estate event needed to drive registrations and exceed attendance targets within a 6-week timeline.
Built urgency-driven campaign messaging and created promotional content across multiple channels.
Exceeded attendance targets within deadline through strategic content and clear call-to-action messaging.
Managed content strategy and ghostwriting for 5 B2B accounts across AI, SaaS, healthcare, and automotive industries. Work included blog content, website copy, and thought leadership strategy for US-based clients.
Client details available upon request.
Thoughts that didn't fit in a brand deck.
On wanting everything all at once, and learning what it means to hold hope without burning out.
A honest look at the in-between spaces — not the highlight reel, not the low points, but everything that lives in the middle.
On being present, being heard, and what it means to tune into someone completely.
No pitch decks required.
Not sure if you need full brand strategy or just someone to fix your messaging? That's fine.
Most of my clients weren't sure either when they first reached out.
We'll talk, I'll tell you what I think you actually need, and we'll go from there.
it's okay to take a day off from reality
and live in your head